Analysis of User Behavior in Searching for Health Information on Social Networking Services
Keywords:
SNS health information, User behavior, Information dissemination, Credibility enhancement, Content verificationAbstract
This paper delves into the characteristics of user behavior in searching for health information on Social Networking Services (SNS) platforms, the mechanisms of health information dissemination and its impact, and the strategies and challenges in enhancing the credibility of health information. The analysis indicates that users’ search for health information is primarily driven by preventive awareness, solution-seeking, and curiosity about new trends, with a preference for professional or certified sources of information. The dissemination of health information is influenced by the content’s appeal, platform algorithms, and user interaction, but there is also the issue of the rapid spread of misleading information. Hence, enhancing the credibility of information requires a multifaceted approach, including content verification, user education, and algorithm optimization.
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