An Investigation of the Current Status of the External Communication of Yancheng Red Culture and its Countermeasures

Authors

    Shuting Yang, Haiqiang Sun Yancheng Teachers University, Yancheng, 224002, China Yancheng Teachers University, Yancheng, 224002, China

Keywords:

Yancheng red culture, External communication, Current status investigation, Countermeasures

Abstract

Yancheng, a land with a long history, is not only one of the important birthplaces of the Chinese revolution but also a treasure trove of red cultural resources. In recent years, the Yancheng municipal government and all sectors of society have attached great importance to the inheritance and promotion of red culture. Through a series of measures, such as holding red-themed exhibitions and carrying out red education activities, remarkable achievements have been made. However, in the context of globalization, the external communication of the Yancheng red culture is still insufficient, and its international influence needs to be further enhanced. This essay aims to conduct an in-depth investigation and analysis of the current status of the external communication of Yancheng red culture, reveal its existing bottlenecks and problems, explore the underlying reasons, and accordingly put forward practical countermeasures and suggestions to promote Yancheng red culture to better enter the world stage and showcase its unique charm and value.

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Published

2024-09-06