Research on Overseas New Media Communication and Design of Chinese Aviation State-owned Enterprise Brand Image from the Perspective of National Image
Keywords:
National image, Chinese aviation state-owned enterprise, Brand image, Overseas new media communication and designAbstract
Currently, the aviation industry is recovering after experiencing a period of stagnation in previous years. Consequently, it has become crucial for airlines to find effective strategies to enhance their brand image on an international scale. This research paper aims to analyze and compare the social media of Air China and China Eastern on popular platforms such as Facebook, Twitter, and Instagram. Additionally, the study examines the interface design of their official websites targeted at overseas audiences. By delving into these aspects, the study seeks to gain insights into the role of new media communication and its influence on the overseas brand image of Chinese airlines.
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